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Thursday, September 23, 2004
Can Paid Search Work For You?
I would argue that paid search is inherrently dishonest, because search engines are more of a public utility than an advertising firm, but it is still a reality for many webmasters. Kevin Ryan of iMedia gives tips on how to maximize your dollar in paid search. Interestingly, in linking to this article, Search Engine Watch Blog says budgeting for paid search "can't be done", since its so unpredictable, i.e. no guarantee of actual results.

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