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InsideGoogle
Wednesday, September 01, 2004
 
Don't Be Evil. But Why?
Paul Ford, whose "How Google Beat Amazon And eBay To The Semantic Web" was loved by blogs everywhere, has a new column, entitled "The Banality of Google", about how Google came about its motto (and business practice) of "Don't Be Evil". A funny read. A qoute:
This was in 1998, and it was excellent timing, because there was this huge run on evil in late 2001, with the Axis of Evil, and evildoers, and on and on, and if Google hadn't gotten there first, people might have been like, "there goes Google, getting on the evil train, trying to cash in on mass death in their unofficial slogan, isn't that just like them?"

(via John Battelle's Searchblog)

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