Wednesday, September 22, 2004
Google Is Falling Behind
The Unofficial Google Weblog says Google is falling behind A9 and Jeeves, and even Yahoo, all of which offer better personalization options.
business thrust behind personalization is to own the user, since search engine loyalty is, in theory, non-existent.
Historically, toolbars have been the primary user-loyalty tactic, but they are now being supplanted by the server-side saved-search bookmark list.
Amazon and Jeeves have taken the lead. Where is Google? The Google Toolbar does not incorporate bookmarks, and the Google home page does not support saved search results. The clock is ticking.