Google Sends A Takedown To Parodies

Ars Technica notes that
Google has sent a takedown notice to the owners of
goegel.be. The notice, which is available at the site, says that their parody site "misleads consumers" and dilutes Google's trademark. Google not only demanded the site be taken down, but that it be surrendered over to Google. I can see why. Check out the
cache of what the site used to look like. It sure doesn't look like a parody, but like the real thing (of course, I can't read the foreign words). As far as anyone would know, this was the real Google, and that's why they got the takedown. I guess from now on, people should stick to all-out parodies, like
Booble, which Google tried to takedown, unsuccessfully.