Overture Brings Broad Query Matching
Danny Sullivan reports on Clickz that Overture is allowing advertisers to buy broad search terms, which Google has allowed for some time now. What this means is that an ad buy for "shoes" can now also include everything from "women's shoes" to "golf shoes", a better value for Overture, the advertiser, and the searcher. Good move.

- posted by Nathan Weinberg @ 9/22/2004 09:07:00 PM