Latest InsideMicrosoft Posts: InsideGoogle: Overture Brings Broad Query Matching .comment-link {margin-left:.6em;}
Wednesday, September 22, 2004
Overture Brings Broad Query Matching
Danny Sullivan reports on Clickz that Overture is allowing advertisers to buy broad search terms, which Google has allowed for some time now. What this means is that an ad buy for "shoes" can now also include everything from "women's shoes" to "golf shoes", a better value for Overture, the advertiser, and the searcher. Good move.

Comments: Post a Comment

Links to this post:

Create a Link

<< Home

Powered by Blogger

Who Reads InsideGoogle?

The Seattle Times

Evan Williams

Most Popular Posts
A Look At Google's Secret Instant Messaging Product: Hello

New Gmail Features Include An Atom Feed

An Interview With Google's Marissa Mayer at Digital Life

Google And Microsoft: Neighbors