Thursday, September 23, 2004
Paid Contextual Advertising Driving Search Towards Personalization
From Search Engine Guide:
There have been recent articles stating that contextual advertising is beginning to flat-line. Speculation that the sector is starting to dry up is more likely an indicator that a new twist or innovation on content delivery is necessary than it is that advertisers have gone sour on the concept. It is a short step from keyword targeted advertising to content delivered based on information gathered about your personal preferences.
Read the article