Tuesday, September 07, 2004
Websites Like A Flytrap
The Globe and Mail points out a solution to a common problem, developing sticky content.
One problem webmasters face is that users browse through search engines like Google, looking for specific answers. They find the site, read the answer, and hit the back button rather than exploring the site. As Jakob Nielsen says says, "Search engines have become answer engines." The solution writer Harvey Schachter proposes is that sites create pages that deliver very specific, relevant answers to very specific questions, so they rank high on search engines when people go querying. Then, after the answer, provide a list of "related articles", giving web surfers who come to the site a reason to stick around and explore. Well-written and informative.
(via Search Engine Lowdown)