Google and BellSouth Reach Agreement To Sell AdWords
In a very smart deal for both companies, Google and BellSouth announced today that BellSouth will now be offering Google AdWords to its Yellow Pages customers. Not only will this make it easier for local businesses to advertise, since they will be able to buy ads on Google for monthly fees instead of per-click; not only will this put BellSouth's 2000 trained sales people to work for Google; and not only will this help Google better reach smaller businesses; this agreement will most importantly be a major boost for Google Local, since Google Local can now provide ads in specific geographic areas for businesses in that area. This will push Google's ad relevance in Google Local to higher levels than would be possible with keyword matching, making Google Local all the more robust. Google expect local search revenues to grow from $45 million last year to $2.5 billion by 2008.
(via Search Engine Watch Blog)

- posted by Nathan Weinberg @ 10/28/2004 12:35:00 PM