Wednesday, November 03, 2004
AOL Sees A $30 Million Increase In Paid Search Revenues
Time Warner reported its earnings today, and here's the section on advertising for AOL:
(via Search Engine Watch Blog)AOL's sales in the quarter rose 1 percent to $2.1 billion, reflecting a $79 million surge in advertising revenue, an increase of 44 percent, which was offset partly by a $52 million drop in subscription revenue, a decline of 3 percent.
The growth in ad revenue included a $30 million jump in domestic paid search ads and a $35 million increase related to AOL's acquisition this summer of Advertising.com.