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InsideGoogle
Monday, December 20, 2004
 
BusinessWeek: Page And Brin "Great Innovators"
BusinessWeek has been publishing all year its list of the greatest innovators of the last 75 years. Last month they included Bill Gates, and this week its Larry Page and Sergey Brin, innovators in information. Explaining how Google had great tech and no business model:
Although the Google founders were sure their technology was a quantum leap forward, they had no clue how to turn it into a business. Initially they scorned the notion of accepting ads. But after a competitor began selling ads around search results for sizable profits, Google followed suit.

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