Monday, December 20, 2004
Celebrex Soars, At Least In Ad Dollars
Celebrex, the keyword, has soared, as personal injury attorneys scramble to buy the keyword for big bucks at Overture and AdWords, MarketWatch is reporting. The Overture cost of Celebrex soared from 95 cents on Friday to $4.02 today, following news that the FDA was considering regulatory measures for the best-selling arthritis drug. Celebrex is expected to top ten dollars, but not reach the heights of Vioxx, which reched $40 per click within two weeks of its withdrawl from the market. Vioxx still sells at about $9.
(via Search Engine Watch)