Monday, December 20, 2004
Google Loses Top Executive
Cindy McCaffrey, Google's Vice President of Corporate Marketing and with the company practically since the beginning, has announced she's leaving. McCaffrey is in many ways responsible for Google's low-key ad strategy that has relied more on word-of-mouth than anything else, according to SiliconBeat. Because she's been around so long, she can retire on the millions she likely made in the IPO, a great capper to a 20-year career in the P.R. business, which she pursued after a shorter career as a reporter. Danny Sullivan calls her one of Google's "secret weapons". John Battelle also reminisces, giving Cindy credit for "the most unprecedented run of good press in modern corporate history".
Hey Google, you looking to hire any reporters?