Wednesday, December 15, 2004
Google Wins Big Part Of Geico Case
In a major victory for Google, the judge has dismissed a key part of Geico's complaint. From the Associated Press:
U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google should not be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box.Well, Overture must be kicking themselves now.
Brinkema said she would halt the trial at this point to put a decision in writing and she encouraged both parties to try and settle the remaining issues.