How To Get To The Top @ AdWords
You may notice that on some Google searches, there is an ad above the search results, in addition to the ones on the left. One advertiser wisely asked why he never gets up there, and the answer is here. The reason? The only ads that get up there are the ones that perform exceptionally well. The idea is that if an ad is so relevant that it might as well be a search result, then it deserves to get put with the search results. A very good idea, and much more honest than simply charging more for them.
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- posted by Nathan Weinberg @ 12/07/2004 03:59:00 PM