Latest InsideMicrosoft Posts: InsideGoogle: How To Use AdWords And AdSense Together To Underbid .comment-link {margin-left:.6em;}
Wednesday, December 01, 2004
How To Use AdWords And AdSense Together To Underbid
Rustybrick explains on SEO Roundtable how an AdWords advertiser who also uses AdSense on his or her sites can use the two together to make more money. Essentially, if you pay $1 per click, but since you carefully bought keywords that appear on your site you get 60 cents from the same clicks, you actually only paid 40 cents for an ad worth a dollar, and pushed a user deeper into your site. Its underbidding by double-dipping. Great idea. And apparently, Google is totally okay with it.

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