Latest InsideMicrosoft Posts: InsideGoogle: Internet Advertising Becomes Big Time For Kerry Campaign .comment-link {margin-left:.6em;}
InsideGoogle
Tuesday, October 05, 2004
 
Internet Advertising Becomes Big Time For Kerry Campaign
Wired is reporting that John Kerry's presidential campaign is dumping large amounts of money into online advertising, dropping $400,000 on 50 major sites mere hours after the debate. I'd also like to point out that the news site I run hass seen an enormous and unusual amount of its AdSense ads about the Presidential campaign, so people are really bidding up the value of election related keywords. I think the Vioxx situation last week has shown a lot of people that online advertising is a required part of any ad campaign, and possibly the cheapest and most effective part as well.

UPDATE - Check this CBS article about news-based ad buys, via Search Engine Watch Blog. It explains how one law firm got 2,500 clicks on its Vioxx ad already.

Comments: Post a Comment

Links to this post:

Create a Link



<< Home

Powered by Blogger

Who Reads InsideGoogle?
Cnet

The Seattle Times

Evan Williams

Most Popular Posts
A Look At Google's Secret Instant Messaging Product: Hello

New Gmail Features Include An Atom Feed

An Interview With Google's Marissa Mayer at Digital Life

Google And Microsoft: Neighbors