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InsideGoogle
Monday, November 08, 2004
 
Will There Be Another Florida?
No, we're not talking about a recount, but a reindexing. Website owners and SEO companies are concerned that Google is about to activate a new version of their index, just like it did with last year's Florida update. Google's rankings and their ads are several times more important around the holiday shopping season, so Google likes to release an update so no one has time to "game" Google and the rankings are pristing. Recent evidence that Google has been indexing like crazy backs up the speculation.

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